Traditional Marketing is involved with any form of offline media to reach an audience and the basic traditional marketing includes TV ads, radio ads, newspaper ads, magazine ads, billboard ads, tele marketing and mail advertisement.
Traditional marketing doesn’t mean it’s old fashioned and still plays great role in advertising business. The main advantages are suitable to all ages, accessible for all types of audience, product testing is more possible, and success rate is higher than other forms of marketing. However, Traditional Marketing also have many disadvantages includes, not able to target specific audience, slow spreading the information, slow reaching the target audience, difficult to measure the performance.
Whilst Digital Marketing also called online marketing or any form of online media to reach your audience. Digital Marketing is advertising products through digital channels incudes website, email marketing, mobile application, web application, web ads, affiliate marketing, e-commerce or any new digital channel using online platform.
Digital Marketing have a lot of advantages and everyone can do business anywhere or anytime as long as you have internet connection. If you are aspiring digital marketer, you should know the advantages of this digital advertisement. Using digital marketing you are able to target specific ads to specific audience with specific budget, live monitoring to your audience, live measuring the performance, can advertise your product around the globe and reach your millions audience in just minute, Easy to communicate to gain loyalty, less marketing expenses and global brand recognition and generate more revenue.
But of course, Digital marketing also have disadvantages and some of these are, big competition, security and privacy matter, time consuming, dependability on technology and complaints and feedback.