In the highlands region of Papua New Guinea and other rural areas within the country, one of the many businesses in alleviating living standards is selling. Buy and sell is probably the most common go to business by aspiring entrepreneurs.
It is in this field of business that Able Home & Office readily partners with aspiring resellers by offering computers, computer parts and accessories at lower costs giving them more opportunities to earn.
Computers include various kinds like desktop kits, laptops, tablets and more and are of various brands like HP, Lenovo, Acer, Dell, Toshiba and others. Computer parts include memory chips, hard disks, flash memory cards, external storage devices, monitors, cables, input devices and various accessories. The computer industry is very competitive, with small players and established big names going after huge worldwide demand. You can sell computer parts from a physical store, an e-commerce store or an auction site.
Parts resellers, small computer manufacturers and owners looking for quick upgrades are some of your potential customers. Starting any small business requires a business plan and adequate financing.
Research the Market Size
Estimate your market size, using statistical data from published researches or from local industry sources. The total addressable market, which is the universe of potential customers, for a small industrial town is going to be different from a college town. You might need to stock parts for desktops in one market and laptops in the other.
One way to expand your market is to sell online, either via your own store, or using a third-party platform. You might also expand your market reach by using wholesalers, retailers, catalogue companies, direct mail, direct response or sales reps.
Determine your Target Customer Audience
Identify the potential customers. If you are planning to buy and sell new and used motherboards, memory modules and other parts, your customers are likely to be mostly computer users looking for simple upgrades or small computer vendors who assemble and sell custom computers. If you are planning to sell and service computers as well as parts, your customer mix will include households and businesses.
Analyze the Competition
Understanding who your competition is before you launch a computer supplies business is critical to success, according to most entrepreneur websites. There is significant demand for computers, but there is also no shortage of suppliers. There might be several small and large stores supplying parts in your market, in addition to the online vendors.
If several vendors are competing for household customers, turn your attention to the small and medium enterprise market — the real estate broker, the physician, local schools and medical centers. Upgrading existing systems is usually a more cost-effective option than buying new hardware and software systems but it all depends on the requirement. In some instances, fore some costumers, buying new hardware are more beneficial.
Select a Location
If you are starting out as a home-based computer reseller, design a simple search-enabled e-commerce site that lists the parts you have in stock and provides an easy-to-use order entry form. If you are planning to sell parts, new and used computers and provide in-store support services, find a store close to your target market. For example, if you are aiming at the small-business market, find a location in an office building or a business park.
Create a Marketing Communications Plan
Depending on your budget, invest in newspaper ads, online ads and radio spots to generate customer awareness. Follow up with personal contact, which includes knocking on office doors, dropping off fliers in the neighborhood, sending out press releases to local media outlets, aggressively promoting the store on blogs and social media, and networking at community events organized by the local chamber of commerce and other business groups.
Start with a Smaller Launch
It is better to establish a reputation for superior customer service and quality with a few customers before making expensive long-term commitments. For example, if you start by upgrading one real estate broker’s office in a business park, he is going to be a reference for other brokers, lawyers and insurance professionals in the area.
Word-of-mouth promotion does not cost anything but it brings in new and repeat business.
Partner with Able Home & Office
Many resellers have been partners with Able Home & Office for years now. Their numbers and continued business relationships speak for them. Just contact any of the Able Home & Office branch near you to start a well supported entrepreneurship.
Able Home & Office
Suite 4/5 Gapina Bldg (Opposite Courthouse)
Hagen Drive, Mt. Hagen, Western Highlands Province
Ph: 542 3188